Keith Fowler

Why you need to consider a Marketing-Led Customer Experience

B2B marketing changes constantly – marketers have to be on their toes to stay ahead of what their clients want. Thankfully, there are plenty of platforms out there that can help. But staying on top of the technology is yet another challenge!

Did you know that back in 2011 there were only 150 digital marketing platforms? Today there are a staggering 8,000 options out there to choose from. That’s a staggering 5,000% increase! Clearly, marketing innovation is booming. But has the pandemic slowed things down?


While you might consider slowing down on marketing innovation during the pandemic, it’s actually the most exciting and effective time to create and deliver a more effective marketing-led customer experience.

How can a Marketing-Led Customer Experience improve upon the traditional customer experience?

A marketing-led customer approach works to address the multiple divisions that occur as the customer is moving through the different phases of your business. As your client gets passed from marketing, sales, operations, and more, they can start to feel like they’re being bounced around on a trampoline. With this approach, the marketing team spearheads a smoother end-to-end experience.

As a result, the customer experiences a more streamlined and cohesive relationship with your customer. Your team can gain a more in-depth insight into the entire interaction, which means you can pinpoint and overcome hurdles, as well as increase sales.

Three key traits of a Marketing-Led Customer Experience

When things get challenging and times are uncertain, marketing leaders don’t just survive – they thrive and drive the customer experience. So, what do they do differently?



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